To start, we’ll explore multi-channel marketing, why it is so powerful and how to use it in a smart and sustainable way (rather than spreading yourself too thin). You’ll also set your goals to ensure that all future actions in the programme are aligned with your ultimate goals and vision for your business.

You joined to go from a social media sales sensation to a multi-channel marketing master so it’s time to make that happen. In Module 2 the focus is on finalising what you’ll be using in your multi-channel marketing approach and for anything you don’t already have live - get it set up!

With more marketing channels you’ll need to be intentional about how you use each channel or platform and how they work together. In Module 3, we’ll focus on mapping out your buyer journeys and ensuring you have clarity on how you are going to continually make new people aware of your business and take them all the way through to being a client or customer.

When you only post on one social media platform you can get away with ‘posting on the fly’, but when you have a multi-channel marketing approach it’s important to plan in advance for maximum impact and efficiency. In Module 4, we’ll focus on how to plan your content to maximise sales, and in a way that you can have a streamlined content creation process.  

As you expand your marketing channels, without the right approach, it’s easy to find yourself spending even more time creating content - and that definitely is not the goal. In Module 5, we’ll focus on streamlining your content creation process across all of your marketing channels so you can create content in the most efficient and effective way possible.

No matter how great your marketing strategy is you can’t completely set and forget it. In Module 6, we’ll focus on what you should be monitoring and how you can use your analytics to optimise your strategy in the future.